Well, perhaps we actually do need a good scare. This won't cause (too much) widespread damage, even if it does hit. With the climate crisis getting worse, the 'why invest in space exploration when we have our own planet to fix' trend will only grow bigger as well, so we might see less investment in the detection and deflection programs.
In a way, the worse outcome would be a miss and everyone forgetting about it.
Otherwise, either a deflection or a hit might help drive home the idea that this kind of stuff needs to be taken seriously, especially now, when we also have the means to do something about it. The Chelyabinsk one came out of the blue, and probably only the shallow angle of entry made the difference between a nasty story and a mass casualty event.
The fact that we have years to prepare , along with another close pass, is a huge luxury.
Edit: and no, that doesn't mean I'm ok with the prospect of thousands suffering or worse, but hopefully they'll have had time to relocate if it does happen.